Roof Coatings: What You Need to Know to Get Started
Roof coatings are becoming a go-to solution for property owners looking to extend the lifespan of their roofs without the high cost of a full replacement. With the right equipment and knowledge, contractors can tap into a profitable market offering durable, cost-effective roofing solutions. Let’s break down what you need to know about roof coatings and how to get started.
Can I Use My Spray Foam Rig for Roof Coatings?
Yes, you can use your existing spray foam rig for roof coatings, but there are some key adjustments you’ll need to make. Roofing polyurea, like ExpandoThane, is different from standard spray foam, so it’s important to consider the following:
- Equipment Compatibility: Roofing polyurea requires higher pressure (2500+ PSI) and temperature capabilities than standard spray foam. You may need to upgrade your spray gun to a fast-purge or air-purge model designed for polyurea.
- Material Considerations: Polyurea typically has a 1:1 mix ratio, which most rigs can handle, but it’s thinner than foam, so ensure your pumps and preheaters are adjusted to handle the material properly.
- Surface Prep & Application: Polyurea sets quickly, so you need to prepare the surface properly, often with a primer. This material requires steady, even spraying to ensure a uniform application.
What Do I Need to Get Started with Roof Coatings?
To offer roof coating services, you’ll need more than just your standard spray foam rig. Here’s a list of everything you’ll need to make the switch to roofing coatings:
- Surface Prep Materials: Depending on the type of roof, you’ll need primers—like rust-inhibiting primer for metal roofs and epoxy-based primer for concrete roofs—to ensure good adhesion.
- Safety Gear: Since roofing polyurea is a chemical product, invest in protective gear such as a full-face air respirator, heavy-duty gloves, and a full-body suit.
- Maintenance Supplies: Extra filters, spray tips, and solvents will be necessary to keep your equipment running smoothly. Scaffolding or safety harnesses may also be required, depending on the job.
Is Roofing Coatings a Profitable Business?
Yes, roofing coatings offer significant profitability with high margins (typically 40-60%), low maintenance, and recurring revenue from reapplications. Here are some important factors to consider when starting a roofing coatings business:
- Business Model: Whether you focus on commercial, residential, or industrial projects, research the market to identify where you can stand out. Commercial jobs often come with larger contracts, but they may require more investment in equipment.
- Market & Competition: Understand local demand and assess competitors. If you’re in a region with seasonal weather shifts, plan for potential slowdowns in colder months.
- Operations and Equipment: You’ll need specialized rigs for roof coatings and a trained workforce to ensure safe, efficient, and compliant operations.
- Sales & Marketing: Building relationships with property managers, contractors, and builders will help generate leads. Don’t forget about digital marketing—SEO, PPC ads, and social media can all drive new business.
- Financials & Scalability: Startup costs can range from $50,000 to $250,000, depending on whether you lease or buy equipment. With effective pricing and marketing, many businesses reach break-even in 6-12 months. Adding complementary services like roof repair or insulation can further boost profitability.
What is ExpandoThane and How Can It Benefit My Property?
ExpandoThane is a rubberized polyurea roof coating designed for durability and cost-effectiveness. Developed in 2004, it provides superior protection against leaks and hail. This product is ideal for properties looking for a long-lasting waterproofing solution without the hefty price tag of a full roof replacement.
If you’re experiencing roof leaks, hail damage, or simply want to improve your roof’s longevity, ExpandoThane offers a proven, failure-free solution that’s been trusted by property owners and facility managers for over a decade.
How Do I Bid for Roof Coating Jobs?
Bidding on roof coating jobs involves careful planning. Start by conducting a thorough site inspection to assess the roof’s condition and identify necessary repairs. Once you have the details, create a comprehensive proposal that includes:
- Material Costs: Provide a breakdown of the materials required, including coatings, primers, and any additional supplies.
- Labor: Outline the estimated time and cost for completing the job.
- Project Timeline: Give a clear estimate of how long the project will take to finish.
- Warranty: Include a warranty to reassure the client that the coating will last and provide ongoing protection.
This transparency will help ensure your bid is competitive and clear to potential clients.
Final Thoughts
Roof coatings offer a profitable, sustainable business opportunity with significant long-term benefits for both contractors and property owners. By understanding the right equipment, surface prep, and safety measures, you can expand your service offerings and take advantage of this growing market. Whether you’re starting a roofing business or adding roof coatings to your existing services, with the right tools and