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6 Trends that are Guranteed to Impact Your Spray Foam Business in 2020

From 2010 to 2020 here’s a Recap of the Trends that will Shape the Coming Years


With the first month of the new year down, we thought this would be the perfect time to reflect on the trends we’ve seen in the past couple of years as well as what we believe will shape the future of the spray foam industry in 2020.


Growing Demand for Polyurethane Spray Foam on the Global Scale


The first most important trend we’ve witnessed in the past couple of years is the ever growing demand for Polyurethane Spray Foam at a global scale as both an insulator and in these other quickly growing niche markets. While different reports place the official valuation at anywhere from 2.1 Billion dollars to 7 Billion dollars by 2023, there can be no mistake that the opportunities for getting into the polyurethane foam industry are plentiful.


In a report compiled by Report LInker, a Market Research firm out of New York, they forecast that not only will North America remain the largest market for spray polyurethane foam, but that it will continue to grow in response to new governmental regulations and increased consumer demand for energy efficient to zero-energy homes.


Spray Polyurethane itself has been highlighted in many reports analyzing its place in the marketplace as a key component in durability management strategies for all new homes, industrial spaces, and business offices due to its superiority over more traditional forms of insulation. Take fiberglass for instance, while it has been proven to be an effective insulator and is still valued for its considerably lower price tag, its R-Value (a low 2.2) has been shown to diminish quickly over time from environmental pressures and natural wear, which may mean that the homeowner will have to replace it before the prescribed 20 year mark. It also can be a harbinger of illness in the home if it gets wet and begins to grow mold spores.


Conversely, most spray polyurethane foams have an expected installation life of 80 or more years. Due to its expanding cellular structure, upon application polyurethane foam is uniquely able to fill and insulate any bug holes, hairline fractures, and other gaps that could cause a break in the insulation envelope. Such Spray Polyurethane foams go even further in providing years of comfort and security to the homeowner. In a ranking by the Federal Emergency Management Agency (FEMA), Closed Cell Polyurethane Insulation is the only form of insulation to have a Class 5 Rating, making it an ideal choice for rebuilding or constructing homes and businesses in flood-prone areas and where hurricanes, tropical storms, and other natural phenomena regularly occur, click here to read more about FEMA’s classification of Closed Cell Spray Foam Insulation.


Growing Demands and the Zero Energy Homes


As mentioned earlier a huge factor in current growth estimations for the Spray Polyurethane market is increasing demand for energy efficient to zero-energy homes. In a 2019 national survey completed by the folks at Home Research Innovation Labs, it was found that Spray Foam and Foam Board Insulation was used in more than a quarter of new homes surveyed while some traditional methods, such as in using cellulose, rockwool and others had seen a dramatic decrease in use. It was also found that Spray Foam was an especially popular choice among builders of custom and luxury homes, as well as those located in the Northeast.


In laying the foundation for an Energy Efficient to Zero-Energy home, Spray Foam Insulation’s expanding qualities help propel it to a fast favorite

among those experienced with multiple types of insulation. The Energy Saving Trust calculates that among the highest offenders of heat loss in any given home was through the walls (35%), through the roof (25%), windows and droughts (25%), and through flooring (15%). Hence, why applying spray foam to cavity walls and the underside of roofs can go a long way in preventing heat loss and improving air quality. Other areas that will further benefit the overall insulation efforts include in the basements, around rim joists, in crawl spaces, and in the attic.


Growing Demands and Government Regulations


A final factor that will continue to play a huge role in value estimations of the Spray Polyurethane Industry will always be the changing requirements and regulations on the local, state and federal levels.


While code requirements will always vary from jurisdiction to jurisdiction, we’ll be using the International Energy Conservation Code, a commonly adapted code among many states and municipalities. In order to comply with the related sections of this code (and without taking into account certain exclusions laid out in the IECC, here) the applied insulation should provide an enhanced Envelope Performance in that it complies with the thermal requirements of either the R-Value-based method of Section C402.1.3, the U-,C-, and F-factor-based method of Section C402.1.4; or the component performance alternative of Section C402.1.5; air leakage and fenestration in building envelope assemblies; and meets the Specific Insulation Requirements of Section C402.2. It must also be proven to have reduced air infiltration as verified with a whole-building pressurization test performed by an independent third party.


As we’ve previously mentioned, the use of Spray Polyurethane foam systems is an ideal way of ensuring compliance with high insulation standards, such as those listed in the IECC. As it is exceedingly effective at controlling unwanted air leakage, preventing condensation, and provides some of the highest insulation values of all insulating materials, all while forming an airtight seal.


Trends in the MarketPlace


Now that we’ve gone over some of the outside trends affecting the Spray Foam Industry, let’s look back at some trends that we’ve seen over the past couple of years coming from within the industry.


Greater Focus on Environmental Considerations


With changing opinions on the environmental factors surrounding the Spray Foam Industry, the early 2010’s saw a lot of questions concerning the safety of using Spray Polyurethane for both contractors and the environment. To put those worries to bed, the Spray Polyurethane Foam Alliance completed a series of reports in 2013 to answer the all encompassing question- “Is Open Cell or Closed Cell Foam Safe?”


In both the Life Cycle Assessment of Open and Closed Cell Polyurethane Foam and the Environmental Product Declaration, the SPFA was able to quantifiably prove that spray polyurethane foam products “save significantly more energy and prevent more environmental impacts during the life of the insulation in a building compared to the relatively minor energy and environmental impacts associated with making the insulation.”


In recent years, there has been more of a push to create bio-based foam material in an effort to reduce the amount of petroleum-based chemicals in its composition. One such supplier, SES Polyurethane Systems is pushing the industry forward by providing high yields and insulation values, all while boasting the highest bio-content in the industry. These include:


EasySeal .5 Open Cell Spray Foam- EasySeal is an Open Cell Foam that requires no mix processing, allows for a wide range of temperatures and processing parameters, reduces AC tonnage requirements by almost 50%, qualifies for LEED points, is Ultra Low VOC emitting, and produces the highest yield in the industry. Click here to learn more about EasySeal .5 Open Cell Foam


SucraSeal Open Cell Spray Foam- Sucraseal Open Cell Foam is the only low density spray foam technology to pass the ICC ES AC377 Appendix X Fire Test without an ignition barrier. It has the highest amount of biomaterial in its composition (17%), is UL Certified, Energy Star Approved, and has the highest yielding sucrose formulation. Click here to learn more about SucraSeal Open Cell Foam.


Nexseal Closed Cell Spray Foam- Nexseal 2.0 is formulated with Honeywell’s Ultra-Low Global Warming Potential (GWP) and Solstice Liquid Blowing Agent to create the most innovative environmentally friendly product to date. It is also ABAA Certified, increases racking strength, is ultra low VOC emitting, FEMA approved as a Flood-Resistant Insulation, and can be used as an Air Barrier, Vapor Retarder, Bulk Water barrier, increases Structural Strength by 300%, all while having the highest R-Value per inch. Click here to learn more about Nexseal Closed Cell Foam.


The Shift Towards More User Friendly Products


In the past couple of years the top manufacturers of the spray foam industry have been taking a two pronged approach to the unfolding trends. The first prong, to integrate with technologies the end user is comfortable with and the second, to simplify on-sight troubleshooting.


Greater Versatility of Spray Foam Equipment


Like we mentioned earlier in this article, Spray Polyurethane Insulation is not the only application slated to make a substantial profit. Other applications of Spray Polyurethane that are expected to rise include for use in waterproofing, sealant, and Concrete Jacking. For those of you who may not be aware, foam jacking is the process of raising concrete with incremental injections of expanding polyurethane foam until the concrete slab is at the correct level.


With this in mind, we’ve designed our Rog Packages so that you can easily switch between Concrete Jacking, Spray Foam and Roofing jobs with the fewest amount of adjustments possible. Give us a call to find out how: 877-772-9629